Sports Law Blog
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Saturday, December 13, 2003
 

Potential Problem with Beijing Logo: Due to a complexity of Chinese intellectual property law, the Beijing Olympic Committee may be forced to pay to use their own logo on commodities and other merchandise. Apparently, the BOC applied for a trademark for the logo but did not file for a design patent. An unidentified Chinese company designed a similar logo and filed for a design patent, removing the avenue for the BOC.

This controversy over IP rights spotlights a major concern of many sponsors and advertisers entering the Beijing games. China's notoriously lacking IP protection has given rise to black markets for all types of protected logos and artistic works. However, major sponsors will not be deterred from the chance to market to China, the world's largest untapped resource of potential income.

Thanks to the Trademark Blog for the tip.





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