Sports Law Blog
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Thursday, January 15, 2004

More on the Super Bowl 'Ambush': As I discussed in this earlier post, a number of companies that are not official sponsors of the NFL or the Super Bowl will look to capitalize on the game through marketing in public areas around Reliant Stadium and other NFL sites. The Wall Street Journal (no link to article available) has an article today discussing this in greater detail, and focusing on companies such as Gateway and Papa John's.


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