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Thursday, January 15, 2004

Reebok Looking at Licensing Deal with Baseball: The Boston Herald and Sports Business Daily report that Reebok is eyeing a potential licensing deal with Major League Baseball. Reebok already has deals with the NFL and NBA. Baseball currently has deals with a number of apparel manufacturers, including New Era and Nike.

Update: Reebok and Major League Baseball have confirmed that talks are on-going, but stress that the proposed deal would be smaller and more focused than the manufacturer's deals with the NBA and NFL. Major League Baseball signed a number of apparel deals last summer that will run from 2005-2009, including with Nike and New Era.


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