Sports Law Blog
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Friday, March 05, 2004

Bloom Signs Endorsement Deals: Olympic skier and Colorado football player Jeremy Bloom has signed two endorsement deals that will fund his skiing career until the Olympics in 2006. Bloom, as I discussed here and here, Bloom is openly challenging the NCAA's rules that prevent an athlete from receiving endorsements for a different sport and participating as an amateur as another. Bloom wants to play college football, a sport in which he has never been paid, but continue skiing, a sport in which athletes depend on endorsements to compete.

The NCAA now has no choice but to deal with this issue. It is expected that the organization will rule Bloom ineligible, which may prompt Bloom to file a legal challenge. Unless the NCAA changes its bylaws, there is no question that Bloom is in violation.

The question that remains unanswered, though, is how was Bloom recruited to Colorado?


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