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Friday, March 30, 2007
the disappearance of the Activist Athlete Where have the Activist Athletes gone? In the 1960s and 1970s, Kareem Abdul Jabbar, Bill Walton and Muhammed Ali (amongst many others) advocated, even agitated for political change. A few days ago, Professor Wasserman suggested in connection with HBO's "The UCLA Dynasty" that the Activist Athlete has waned in recent years, due in part to college athletes being less politically involved than they used to be, social activism now coming from the political right (i.e. devout Christian athletes) as opposed to the political left, and that coaches, in particular Coach Wooden not allowing political expression on the playing field or court. Folks may wonder why athletes today refuse to take strong political stands when the stages that they occupy would allow great influence. Certainly it is not for a lack of controversial political activity. The nation is currently embroiled in an unpopular war, much like Vietnam years ago. Issues of race and gender continue to fill the airwaves, the newspapers and the law reviews. ![]() After reading about Tiger Woods in this week’s Sports Illustrated, it seems abundantly clear why the Activist Athlete has disappeared: Corporate Endorsements (and the potential for superstar athletes to become “billionaires”). Woods’ states in SI when asked about his business acumen and decisions: “It all depends on how much risk you want to take on. . . The things I do are very conservative. . . . I guess you don’t become billionaires by making bad decisions.” Corporate dollars were far less available and significant in the years of the activist Lew Alcindor, Walton and Cassius Clay. Recall, that Tiger Woods refused to hold Fuzzy Zoeller’s feet to the fire, when Zoeller made fairly egregious racist comments in connection with Tiger as a young professional. Recall that Michael Jordan sprinted away from political controversy during his career, in particular when the issue of child labor abuse and Nike’s manufacture of “Air Jordan’s” overseas surfaced. In fact, it is almost stunning today to hear an athlete take a controversial position. Several years ago Kellen Winslow, Sr. talked openly about affirmative action during his NFL Hall of Fame induction ceremony. Eighteen years ago John Thompson, Jr., boycotted a Georgetown basketball contest while the coach to protest NCAA admissions standards he deemed harmful to young African American athletes. It is difficult to imagine that Kellen Winslow, Jr. would strike any type of controversial political position today. Similarly, John Thompson III would stun pundits were he to advocate a controversial position in the manner that his father did. The allure of corporate sponsorship dollars keeps the modern Activist Athlete in check. Why would Tiger Woods risk his fortune? Why would Michael Jordan risk his empire? Why would Larry Bird risk his legacy? The fear of being seen as controversial or risky keeps Activist Athletes from voicing activist positions. I fear that the race for corporate dollars not only silences athletes that might be politically motivated, but also discourages the modern athlete from even carefully examining controversial issues of the day. That said, Kobe Bryant, who was dropped by several sponsors after allegations arose as to sexual battery, seems to have now been forgiven by corporate America for the time being . . . 8 Comments:
Your post rings true and sad--gone are the days of Tommie Smith and John Carlos, who as you may recall created a landmark moment in Olympic and Civil Rights Movement history at the 1968 Mexico City Games. Except for the "Dream Team" back in the '90s, it seems like hardly any of America's best professional athletes represent their country (I know there are some pro/amateur rules, but it does suck), much less their their political views.
Today celebrities such as actors and musicians seem to have taken the lead from athletes in terms of social and political activism.
Musicians always have been at the forefront of social activism, probably even more so than athletes. Think Arlo and Woodie Guthrie or, in his own way and from a different perspective, Irving Berlin. And that trend obviously took off in the 1960s. Besides, popular music is the generational fault line--what the old generation (i.e., those in power) do not "get" about the younger generation. What was different then was that more athletes were involved in those same movements.
Great post. I think there are several elements at work, including the ones you mention - corporate dollars, the desire to remain out of controversy . . .
Another factor may be the increasing consolidation of power in leage offices, particularly with the commissioners. It's now routine for players and coaches to be fined for even mild criticisms of the league. While it's unlikely a commissioner would fine a player for speaking out on a non-league-related political issue, there is nonetheless a culture of self-censorship within the leagues that punish any lack of conformity to the established marketing plan.
Thought-provoking posts. It's interesting to note that the greatest social impact was made, not by activist athletes, but by those athletes who simply showed up and competed despite and often against the forces aligned against them, e.g. Jackie Robinson, Jessie Owens. This could be a product of changing social conditions: perhaps as things get better (or as the perception that things are getting better becomes entrenched) it takes more of a statement to make the public aware of injustices.
excellent posts. a few thoughts:
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