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Tuesday, October 16, 2007
MLB loses in fantasy stats lawsuit The United States Court of Appeals for the Eighth Circuit (located in my temporary home of St. Louis) today decided CBC Distribution and Marketing, Inc. v. Major League Baseball Advanced Media. At issue was whether the MLBPA could control use of players' names, statistics, and other personal information to prevent a fantasy-sports company from using this information in its leagues without a license. MLBPA had granted exclusive right to a company formed and controlled by MLB, which planned to operate fantasy leagues. The court held that, although the players enjoyed a state-law right of publicity in their names and other personal information, their publicity rights were trumped by CBC's First Amendment right to use this information. The court balanced the substantial public interest and value in this information against the relatively weak right of publicity in play. CBC's use of the information does not interfere with the players' economic interests, their ability to earn a living from their names or their performances, which is the interest at the heart of the right of publicity; that weakened publicity interest must give way to free speech rights. Neil Richards at CoOp comments and links to the opinion. 17 Comments:
Would this have any effect on the case of the NCAA's blogging policy where the Louisville reporter was thrown out for live blogging... Can the NCAA do the same and still own the facts of the game and limit how they can be reported or am I just stretching this a bit?
Hmmm. Indirectly, perhaps. The decision suggests that there is First Amendment protection for publication of information, even for purely entertainment purposes, where there is public interest and value in the information. That suggests a similarly pretty broad right in the reporters at games to publish the "facts" occurring at the game.
There is a huge difference between these two cases. The NCAA blogger concerns the live dissemination of a game in progress, dealing with the rights in the broadcast of the game. The MLB fantasy case concerns the right of publicity of the athletes (or in this case MLB Advanced Media who had purchased those rights from the MLBPA). This really turns on the fact that the stats and numbers are newsworthy and published in newspapers and other media formats anyways, the reasoning beeing that you cant have a protected interest in newsworthy information.
I agree in that I don't see any notable overlap between this and the live blogger case.
Mark,
But if live-blogging is not "broadcasting," that issue of broadcast rights falls away. It then becomes strictly a right-of-publicity/First Amendment/Zacchini issue, which is precisely what the CBC decision was about--and the CBC court found that balance to favor the First Amendment when dealing with names, stats, etc. I do not see that reporting how those stats were achieved (i.e., Sutton just scored a touchdown for Northwestern) is that much different.
Howard,
The NCAA and its members do restrict the issuance of press passes. Big XII policy is that press credentials are issued only to those employed by organizations that print their content on tangible media or report for television or radio. Internet only publications are excluded.
It would be hard to challenge this wouldn't it? I mean, it seems like a privilige not a right. Would be interesting to see someone try though.
The right/privilege distinction does not exist anymore. So if a blogger did challenge the Big XII policy at a public school, some First Amendment analysis would kick-in. Presumably, the school would have to come up with some neutral standard (for example, likely reach of the media outlet) for excluding or including.
Professor Wasserman, I think that in the end the analysis would be that broadcasting is the oral or visual presentation of the game and live blogging would be considered a news story. A news story that updates frequently but still a news story.
This is all very fascinating information and definitely a big win for the fantasy sports industry.
MLBPA entitled an exclusive right to control fantasy stats while we discussed at millionairematch.com whether the MLBPA comply with its rightborder.
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