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Monday, February 11, 2008
 
Complicated Legal Questions Make Terrible Surveys

Last week's edition of Street & Smith's SportsBusiness Journal revealed the results of a Turnkey Sports Poll taken in January, in which more than 800 senior-level sports industry executives spanning professional and college sports were asked the following:

Who should own the intellectual property of a PLAYER’S NAME?

  • Player 47.35%
  • It’s in the public domain 28.16%
  • League 11.02%
  • Club 9.39%
  • No response/Not sure 4.08%
Who should own the intellectual property of a PLAYER’S STATISTICS?
  • It’s in the public domain 46.12%
  • League 37.55%
  • Club 10.61%
  • Player 2.86%
  • No response/Not sure 2.86%
Who should own the intellectual property of a PLAYER’S IMAGE?
  • Player 52.65%
  • League 18.37%
  • Club 15.51%
  • It’s in the public domain 8.57%
  • No response/Not sure 4.90%
And the correct answer to each one of these questions is?......"No response/Not sure". The reason is because it all depends on how the name, statistic or image is being used. What a terribly confusing survey....





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