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Saturday, May 24, 2008
Sports Media Ethics (or lack thereof) Bonjour from France. I am teaching an international sports law course in France, so my blogging will be limited during the next several weeks. But I wanted to mention the panel on sports media ethics that I moderated last week in San Francisco at the Sports Lawyers Association annual conference. The panelists included members of the sports media, Lester Munson (ESPN) and Jon Wertheim (Sports Illustrated), Jane Kirtley (media ethics professor and expert) and Michael Huyghue (commissioner of the newly formed United Football League and former agent of Pacman Jones). Media ethics codes have been established (in writing) by a variety of news outlets, parent news companies, and trade associations working in different media. These codes provide guidelines for journalists "to seek and report the truth" and "to minimize harm". For example, with respect to accurate reporting, the ethics code established by the Society of Professional Journalists provides that journalists should:
In my view, the problem is that the media determines what is "newsworthy," combined with the fact that (1) there is no external mechanism or independent body to enforce their ethics codes (like the state bar enforces ethics codes in the legal profession) and (2) the First Amendment trumps state tort laws in the courts. While the media plays an important role in reporting news, media sources are essentially product and service providers that compete with each other in a free market. The sports media "needs" sports participants in order to provide a quality product -- it needs access to sports participants; it needs cooperation from the participants; and it needs to interview the participants and highlight their views, perspectives and commentary. To put it simply, despite the enforcement and First Amendment hurdles, the participants are not powerless with respect to the media. I suggest the players unions and the leagues find creative ways to "deal" with the media on terms that are mutually beneficial to both the participants and the media -- in other words, cooperation and access in exchange for accuracy and privacy. 13 Comments:
Have fun in France! looking forward to some interesting posts when you get back.
Traditional sports media reporting was based solely on the desires of the owners. (Think how Steve Garvey's image, for instance, changed after he retired and Dodger management wasn't protecting him.)
A bit off topic, but I can't let this go unchallenged.
Brain-short in that sentence; my bad, Glenn, and thank you for the correction.
FYI
This is a very interesting and insightful post. If journalists faced serious repurcussions for misdeeds, there would be more accuracy in reporting. Don't forget about the right for newspapers to retract false information within a certain number of days of publication. However, in the era of the Internet, the damage would already be done. On the other hand, if Prof. Karcher wanted some sense of peace on the issue, just know that in the era of the Internet, journalists are being called out now just as well by those in the know..especially in the "reader comments" part found under the article itself. Kind of a self-regulation by READERS not the state.
Ken, I hate when that happens!
Thanks Glenn, I'll check out fieldofschemes as well
Have you ever heard about the First Amendment? We have a free press. Why do you want to regulate it? Do you honestly think regulation would solve the problem?
Anon 11:19,
A lot of the reporters are just looking to find that big story that will make them famous. They have no regard for anyone but themselves. First Amendment right allows them to write whatever they want but their are consequences that follow.
Consideration of the reality of the nature of the "partnership" between professional male sport and the media can be informed by reading the results of a global survey of what sport the media cover and how they cover it. A 2005survey found that "apart from such differences determined by history and culture, the International Sports Press Survey clearly documents that sports journalism is a global culture - just like sport itself. The priorities in sports journalism are more or less the same and it does not matter whether the newspaper is based in Washington, Bergen, Vienna or Bukarest.
David, |