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Monday, July 07, 2008
What impact will the ATP antitrust lawsuit have on non-team sports governing bodies? Two months ago, I argued that sound policy reasons exist to support the application of an antitrust exemption for professional tennis and golf relating to rules and decisions of the governing bodies with respect to playing conditions and other issues that primarily affect the players, such as format of play, the number and location of tournaments, how they are going to be ranked, etc., etc.. As the ATP prepares for trial in 14 days to defend its decision to downgrade the Hamburg, Germany tournament sanction, SportsBusiness Journal's Daniel Kaplan probes the question what impact an ATP loss at trial would have on the governance of all non-team sports governing bodies (ATP Suit Could Remake Non-Team Sports, 7/7/08, subscription required). Kaplan makes an interesting observation:
If the NFL and the players decided that playing in China (or Hamburg for that matter) was not in their best interest, a court simply would not hesitate to dismiss an antitrust challenge by the event organizers in China and Hamburg, either on the basis of the non-statutory labor exemption or because the event organizers would be viewed as "jilted distributors". So is there a compelling justification for treating the non-team sports different from the team sports in applying antitrust law? 14 Comments:
The ATP is not an association of players. It is a joint venture between the players and the tournaments. Also, the players are independent contractors, not employees, and are not represented by a union. Should the ATP be permitted to ban non-favored tournaments from competing for player services? And compel the players to compete in the ATP's favored tournaments? That's the question for the Delaware court.
John,
Rich -- My primary purpose for posting was to correct your mistaken belief that the ATP is simply the represetnative body of the players. It is not, and it is not in a way that is significant in an antitrust matter. Given your lack of knowledge of the make-up of the ATP, I thought you might be under the mistaken impression that the ATP is a certified union.
John,
Well, I guess I don't see that the pro-competitive benefits outweigh the anti-competitive effects were the ATP be permitted to (as they are trying to do) require players to play in all eight of their favored tournaments, and forbid them to play in their non-favored (non-cartel) tournaments. So, if I had a non-favored, non-cartel tournament and offered $100 million to the winner, no ATP players would be permitted to participate. And conversly, from the consumers' standpoint, the ATP has now monopolized the market for player services, so if I want to see one of the top 500 players in the world, I have to go to an ATP tournament. This lack of competition will result in increased prices to the consumer. And from the player perspective, now that the top eight tournaments don't need to compete for players, they have little incentive to increase their purses to attract the players. I don;t see why that type of activity should be protected by some sort of anti-trust exemption. Why should tennis be any different than computer or software sales? Tennis tournaments should have to compete for customers like any other business.
John, your argument might hold water if your facts were correct, however, they are not.
There are rules that prevent players from participating in any tournaments or exhibitions that compete with ATP-favored tournaments. For example, if you wanted to hold an exhibition in South Florida in March, no ATP players would be permitted to play. Also, with the Brave New World plan, players will be required to play 8 of the 8 Masters 100 events and 4 of the 11 500 events. Add the Gland Slams and the Davis Cup, and you've basically taken up the players' calendar (very few players can play more than 17 or 18 events a year -- better players play fewer).
John,
I disagree that virtually every ATP rule has anticompetitive effects, but yes, that is my position. No rule should be immune from antitrust inquiry. There should be a balancing test just as there is for any other industry. For example, giving ranking points only for finishes in ATP-affiliated events has some anti-competitive effects, but its procompetitive purposes outweigh (in my mind) its anticompetitive effects. Banning players from competing in competing events, or requiring them (at the risk of fines and suspensions) to play certain favored tournaments probably doesn't survive the balancing test. And being able to take sanctions away from tournaments and then subjecting them to non-competes, probably doesn't survive either.
John,
Rick --
When you read through all of the restrictive agreements entered by the defendants in the Volvo case, it essentially amounted to Volvo not only being denied ANY access to players, but also being prevented from hosting ANY tournament. There was also price fixing involved. And there were allegations that the association's director embarked on a campaign to “dissuade and intimidate” tournament owners and producers from associating with Volvo or permitting Volvo to participate in the ownership, production, and sponsorship of events. Volvo also alleged that the director sent letters to NBC Sports, Public Broadcasting Service, ESPN (a cable television sports network), and USA Network claiming that Volvo was attempting to mislead the public into believing that it was still the overall sponsor of the Grand Prix, and requested that the networks not permit Volvo to use its logo during their telecasts of any Grand Prix events.
Well, the Hamburg case is about being downgraded, but also about the implications of being a lower-tier event and the lack of an option to operate outside of the ATP monopoly and compete in the market for the services of professional tennis players. It also involves Qatar and the process by which the ATP awarded a 500 sanction to Dubai in what was supposed to be an open bid process.
I would imagine that Hamburg is seeking injunctive relief and want to have things stay at the status quo? So, basically, they're arguing that the ATP system is illegal only if they're not allowed to be a part of it. If the ATP's right to decide on calendar dates and classifications is held to be invalid then what does that do to the tennis calendar? All tournaments may be in any classification they want in any week they want? So, all European clay court events will want the date 2 weeks before the French Open and will call themselves 1000s?? Thus, we’d have a calendar with some weeks having 8 tournaments (and diluted player fields) and bunches of others with zero tournaments. Obviously the avoidance of such a chaotic situation is why we have sports leagues. If a sport league cannot decide upon those types of things the entire sport is in disarray and it is the consumers (fans, sponsors, TV) that suffer. Was the anti-trust law really designed to give us such a result?
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