Sports Law Blog |
All things legal relating to the sports world... |
|
Main Page
Atom Feed RSS Feed Honored by Fast Company as one of Three Best Sports Business Blogs and by the American Bar Association Journal as a Top 100 Law Blog Contributors Rick Karcher Michael McCann Geoffrey Rapp Greg Skidmore Howard Wasserman Guest Contributors Mark Conrad andre douglas pond cummings Marc Edelman Ed Edmonds Timothy Epstein Gabriel Feldman Stijn Francis Paul Haberman David Katz Alan C. Milstein Other Guests Sports Law Blog (one word) -at- gmail -dot- com Recent Posts Two Olympic thoughts . . . The NCAA is at it again Pro Sports Team Owners' Contributions to McCain an... Executive Compensation and Professional Sports Blogging the Olympics Recent Sports Law Scholarship Presidential Debate Moderators as Umpires The Web Olympics Academic Free Agency and Sports Free Agency The "Pay-for-Play" Debate Our Publications Rick Karcher's Law Review Articles on SSRN Michael McCann's Law Review Articles on SSRN Michael McCann's SI.com Columns Geoffrey Rapp's Law Review Articles on SSRN Greg Skidmore's A Proposal to Pay College Athletes and the Impending Conflict with Title IX Howard Wasserman's Law Review Articles on SSRN Our Social Network Pages Sports Blogs & Links ACC BasketBlog AOL NBA Fanhouse Baseball Crank Baseball Musings BasketBloom Beaneball Big East Basketball Report Bioethics and Sport Blog Maverick Blog a Bull Boston Dirt Dogs Boston Sports Media Watch Celtics Blog Celtics Stuff Live Chris Isidore/CNN Money College Basketball Blog College Athletics Clips Darren Rovell's Gatorade Blog Darren Rovell's SportsBiz Deadspin Don Walker's Bus.-Sports Blog DraftExpress Duke Basketball Report ESPN Federal Baseball Hoya News I Heart Celtics Ian On Sports Infinite Intensity Jones On The NBA Just Another Blog on Sports Keeping Score: The Media and Women's Sports Legal Issues-College Athletics National Football Post NBA Draft Net Only Baseball Matters Off Wing Opinion Playbooks and Profits Remember Black Baseball Sabernomics Sports Blog Sports Business Daily Sports Business News Sports Central Sports Court Sports Crumedgeon Sports Filter Sports Illustrated Sports Judge Sports Media Review Sports Overload Sports Policy Blog Sports Prof Teal Sunglasses The Sports Economist True Hoop True Hoop ESPN USA Rugby Blog Women's Hoops Blog Zagsblog (Adam Zagoria) Sports Law Resources ABA Forum on Sports All Sports Agents Directory Athlete Agent Blog Connecticut Sports Law Denver Sports Ent. L.J. DePaul J. Sports L. Duke Center Sports Law/Policy Duke Sports & Ent. L. Society Find Law Sports FIU Sports & Entertainment Law Florida Coastal Center for Law and Sports Florida Coastal Database of College Coaches Contracts History of Sports and the Human Condition I Want to be a Sports Agent Illinois J. Bus. L. Society Lex Sportiva (Portugese) LII: Sports (Cornell University) Marquette Sports Law Program Mark Alesia's NCAA Study National Sports and Entertainment Law Society National Sports and Entertainment Law Society Blog Orpheus Sports and Entertainment Seton Hall J. Sports & Ent. L. Sports Law Review Sports Lawyers Assoc. Sports Litigation Alert Texas Rev. Ent. & Sports L. The Sports Lawyers Journal Title IX Blog Vanderbilt J. Ent. & Tech. L. Vermont Law School Sports and Entertainment Law Society Villanova Sports & Ent. L. J. Virginia Sports & Ent. L. J. Willamette Sports L. J. World Sports Law Report Law Blogs Antitrust Review Concurring Opinions Conglomerate Contracts Prof Blog Crim Prof Blog Crime and Federalism En Passant Franchise Law Blog Houston's Clear Thinkers How Appealing Inside Legal Blogs JD2B Law and Letters Law Career Blog LawCulture Legal Theory Blog Madisonian.Net Media Law Prof Blog MoneyLaw Neuroethics and Law Blog Overlawyered Harvard Law Professor Paul Weiler's Blog Real Lawyers :: Have Blogs Sex Crimes Law Blog Southern California Law Blog Sports Law Professor Supreme Court Blog Taxonomy of Legal Blogs TaxProf Blog The Legal Scoop The Situationist Trademark Blog Truth on the Market Volokh Conspiracy Wall Street Journal Law Blog Workplace Prof Blog Other Links Blog Search Engine Chris Uggen (Sociology Blog) Economics Roundtable Filsteu Florida Coastal School of Law Fuss is Human-Rant is Divine! Google Blog Search Harvard Business Sports Club Harvard Law Record Inside Higher Education Journeys of Jack Tripper Market Power Mississippi Coll. School of Law New Scientist Picks and Policy SSRN Technorati The Metropolis Times Univ. of Toledo College of Law Washington Monthly Wordsmith's Dance Disclaimer Information contained on this site is for informational or amusement purposes only. Nothing written is intended to be legal advice or legal counsel. All original work is protected by applicable copyright laws. Thank you. < ? law blogs # > Archives 11/01/2003 - 12/01/2003 12/01/2003 - 01/01/2004 01/01/2004 - 02/01/2004 02/01/2004 - 03/01/2004 03/01/2004 - 04/01/2004 04/01/2004 - 05/01/2004 05/01/2004 - 06/01/2004 06/01/2004 - 07/01/2004 07/01/2004 - 08/01/2004 08/01/2004 - 09/01/2004 09/01/2004 - 10/01/2004 10/01/2004 - 11/01/2004 11/01/2004 - 12/01/2004 12/01/2004 - 01/01/2005 01/01/2005 - 02/01/2005 02/01/2005 - 03/01/2005 03/01/2005 - 04/01/2005 04/01/2005 - 05/01/2005 05/01/2005 - 06/01/2005 06/01/2005 - 07/01/2005 07/01/2005 - 08/01/2005 08/01/2005 - 09/01/2005 09/01/2005 - 10/01/2005 10/01/2005 - 11/01/2005 11/01/2005 - 12/01/2005 12/01/2005 - 01/01/2006 01/01/2006 - 02/01/2006 02/01/2006 - 03/01/2006 03/01/2006 - 04/01/2006 04/01/2006 - 05/01/2006 05/01/2006 - 06/01/2006 06/01/2006 - 07/01/2006 07/01/2006 - 08/01/2006 08/01/2006 - 09/01/2006 09/01/2006 - 10/01/2006 10/01/2006 - 11/01/2006 11/01/2006 - 12/01/2006 12/01/2006 - 01/01/2007 01/01/2007 - 02/01/2007 02/01/2007 - 03/01/2007 03/01/2007 - 04/01/2007 04/01/2007 - 05/01/2007 05/01/2007 - 06/01/2007 06/01/2007 - 07/01/2007 07/01/2007 - 08/01/2007 08/01/2007 - 09/01/2007 09/01/2007 - 10/01/2007 10/01/2007 - 11/01/2007 11/01/2007 - 12/01/2007 12/01/2007 - 01/01/2008 01/01/2008 - 02/01/2008 02/01/2008 - 03/01/2008 03/01/2008 - 04/01/2008 04/01/2008 - 05/01/2008 05/01/2008 - 06/01/2008 06/01/2008 - 07/01/2008 07/01/2008 - 08/01/2008 08/01/2008 - 09/01/2008 09/01/2008 - 10/01/2008 10/01/2008 - 11/01/2008 11/01/2008 - 12/01/2008 12/01/2008 - 01/01/2009 01/01/2009 - 02/01/2009 02/01/2009 - 03/01/2009 03/01/2009 - 04/01/2009 04/01/2009 - 05/01/2009 05/01/2009 - 06/01/2009 06/01/2009 - 07/01/2009 07/01/2009 - 08/01/2009
Blogarama |
Tuesday, August 19, 2008
The Return of The Single Entity Defense for Sports Leagues The Seventh Circuit ruled yesterday in American Needle v. NFL (No. 07-4006) that NFL teams act as a single entity “when promoting NFL football through licensing teams’ intellectual property“ and are therefore not subject to scrutiny under Section 1 of the Sherman Act. To give some brief background on this case, the plaintiff (American Needle) designs, manufactures, and sells apparel bearing the names and marks of pro sports teams. For more than 20 years, American Needle held a non-exclusive license from the NFL to manufacture and sell headwear with each of the NFL’s team logos. In 2000, the NFL teams authorized NFL Properties to solicit bids from vendors for an exclusive headwear license. Reebok won the bidding war and received a 10-year exclusive license. At that point, American Needle’s non-exclusive license was terminated and it responded by filing an antitrust claim against the NFL, NFL Properties, each of the NFL teams, and Reebok. The district court granted summary judgment for the NFL defendants, ruling that the NFL and the NFL teams “act as a single entity in licensing their intellectual property.” The district court opinion was discussed here. The single entity issue is obviously very important and has been the subject of much debate over the years, and I plan to discuss that issue and this case in more detail later on, but I just wanted to give my quick reaction after reading the Seventh Circuit opinion. The court starts from the premise that, under Copperweld (467 U.S. 752 (1984)), “when making a single entity determination, courts must examine whether the conduct in question deprives the marketplace of the independent sources of economic control that competition assumes.” The court then jumps to the conclusion that: NFL teams can function only as one source of economic power when collectively producing NFL football. Asserting that a single football team could produce a football game is less of a legal argument then [sic] it is a Zen riddle: Who wins when a football team plays itself? It thus follows that only one source of economic power controls the promotion of NFL football; it makes little sense to assert that each individual team has the authority, if not the responsibility, to promote the jointly produced NFL football. Indeed, the NFL defendants introduced uncontradicted evidence that the NFL teams share a vital economic interest in collectively promoting NFL football.Putting aside the need for some new Zen riddles, I’m not sure I follow the court’s reasoning, and the opinion seems to conflate the single entity analysis with the ancillary restraints doctrine (discussed in the comments to Rick’s post). Nearly every judge and commentator has concluded (sometimes even without a Zen reference) that some degree of cooperation among individual sports teams is necessary for a sports league to exist. To use a simple example, the Jets can’t play the Patriots unless both teams agree to play a game on a certain date, with certain rules of the game, etc. Courts have relied on the necessity of this cooperation to permit sports leagues to avoid per se illegality in Section 1 cases, but the Seventh Circuit seems to be taking the argument to the other extreme and arguing that NFL teams should be considered a single entity whenever they agree on rules that allow them to play the game (ie, that are necessary for the product to exist). Assuming, for the sake of argument, the court’s analysis is correct for the single entity issue in those limited circumstances, I don’t see how that answers the single entity question when the activity in question is the sale of NFL-logoed headwear. Yes, the NFL teams have a shared interest in the survival of the NFL (because, under the court’s argument, they don’t exist unless the NFL exists), but does that also mean that the NFL teams have a shared interest (or an independent source of economic control) when selling hats with their team logos on it? It seems to me that the correct answer to that question has more to do with the fact that NFL teams share merchandising revenue equally than Zen riddles. Yet, the Seventh Circuit does not even specifically mention this fact in its opinion, instead choosing to rely on the generic notion of a shared interested in “promoting the NFL” through the sale of logoed wool hats. There is at least one other troubling aspect of the opinion. The court asserts that: “Simply put, nothing in Section 1 prohibits the NFL teams from cooperating so the league can compete against other entertainment providers. Indeed, antitrust law encourages cooperation inside a business organization—such as, in this case, a professional sports league—to foster competition between that organization and its competitors.” Is the court concluding that the NFL is in the same relevant market as all other entertainment providers (and what is an “entertainment provider”?)? Based on what? And is the Seventh Circuit referring to the market for games (live or televised?) or the market for logoed apparel? I am all for streamlining the determination of the relevant market, but this seems a bit extreme. I’m not surprised that American Needle lost the case—I thought this would have been a relatively easy rule of reason win for the NFL. I am surprised, though, that this case was disposed of based on the single entity issue. The holding in this case is fairly narrow, but the single entity argument for sports leagues is officially alive (at least in the Seventh Circuit), and I suspect the leagues will do their best to expand its use in future cases. 16 Comments:
This other sports law your best very nice
Even if this is the right outcome, I agree that the logic is flawed. Sure, with some things the NFL must act together - broadcasting rights (but not preseason, as local networks do that), games, etc.
Gabe,
Rick--
Just to clarify a statement from Professor Feldman's last comment, even if a sports league is granted single entity status, that does not equate with a blanket grant of immunity from antitrust law. The single entity status only shields the league from Sherman Act section one. Other antitrust provisions would still apply, most notably Sherman Act section two.
o.k., then why is it "relatively" or "probably" clear?
Unfortunately, that's quite a disingenuous "clarification" from Anonymous at 12:01 p.m. Although single entity treatment is not "a blanket grant of immunity from antitrust law," it's pretty darn close. Section 2 only deals with monopolies. Immunity from Section 1 would mean they could take any anticompetitive steps they want short of monopolization -- up to and including price fixing. Saying they're still subject to Section 2 means next to nothing in the real world.
Anon-- Thanks. Excellent clarification. I should have written: "but I don’t think sports leagues should be given blanket immunity from Section 1 antitrust scrutiny."
Anon 12:16:
Rick:
Guys, you're missing my point. I'm just simply questioning Gabe's assertion that "this would have been a relatively easy rule of reason win for the NFL." He made the same remark in regards to the ATP case. I'm also questioning Gabe's position, which he has stated more than once, that "there are certain types of agreements where it seems relatively clear that the procompetitive benefits outweigh the anticompetitive effects." Sorry, but I just don't understand how the answer to a full rule of reason analysis, which is extremely complex and fact intensive, can be "relatively clear" without hearing any of the evidence and expert witness testimony concerning markets and economics.
Rick:
Rick,
Rick—
Sorry to wake a sleeping giant, but there is something I just don't understand about the 7th circuit's opinion. Even if the NFL can be considered a single entity for the purposes of licensing intelectual property, why is the contract/combination/conspiracy between the NFL and Reebok not subject to section 1 review? The court seems to easily dismiss the combination under the analysis of the section 2 claim. However, aren't section 2 claims only for unilateral/single entites? Isn't the exclusive contract between Reebok and the NFL exactly the type of activity section 1 seeks to police? Although the exclusive license to Reebok may have withstood a rule of reason examination, Shouldn't the court have applied this analysis because clearly the NFL and Reebok are separate entities? Any thoughts for a confused law student?
very nice
|