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Monday, November 10, 2008
Retired NFL Players Win Suit Against NFLPA According to an AP report, the jury awarded the class of retired NFL players $28.1 million in damages—including $21 million in punitive damages— in its suit against the NFL Players Association.
Hall of Fame cornerback Herb Adderley filed the lawsuit last year on behalf of 2,056 retired players who contend the union failed to actively pursue marketing deals on their behalf with video games, trading cards and others sports products. More on this to come… 60 Comments:
I never understood how the 2001 letter from the NFLPA to EA serves as proof of the retirees' claim. My first question, and this may sound like a stupid question, is what does it mean to "scramble images"? To me the relevant question is simply, did EA use the images of retired players or not? My second question is, if EA did use their images, isn't a reasonable interpretation of the NFLPA's letter to EA that the NFLPA is actually supporting the retired players by telling EA that, if you want to use their images then you must pay them?
Correction: 3X
Rick—
I have read the same complaints from the retired players that Gabe just mentioned. In addition, I have heard that NFLPA advised retired players to sign individual licensing agreements with EA for amounts that were insanly low (between $1,000 and $2,000 fixed), and they then turned around and told EA to sign them up as quickly as they could before the players realized what they should be getting. Supposedly there are even documents from NFLPA to EA supporting this claim, but I haven't seen any. Of course this is only one side of the argument, and I would take it with a grain of salt.
I don't understand why NFLPA's lawyers took this case to court when there was an email showing the Players Inc. advised its customers to the detriment of its clients. That email was a smoking gun. The NFLPA cearly had fiduciary responsibilities to its clients -- the retired players who signed the GLA -- and yet they actively worked against those clients. And the email is just one part -- it looks like they also structured licensing deals on behalf of retired players as one-offs so they would have to pay out on the GLA. Shameful.
And to add to what John just posted, it is not only the image here, but the likeness. So even if the player "image" is scrambled, if the player is still readily identifiable by its characteristics, jersey number, years played in the league, team, height weight, etc, the likeness is still being used and I would argue that ROP still applies. I believe we went through all the steps in more detail when discussing the Jim Brown case earlier this year…
But this is nothing more than a contract case between the NFLPA and the retired players pursuant to the GLA. The Order Denying the NFLPA's Motion for Summary Judgment states the language from the GLA in its entirety (which is not very lengthy) and it merely grants the NFLPA the non-exclusive right to license 6 or more retired players' images, and if the NFLPA does enter such a license, then the moneys generated would be divided between the retired player and an escrow account for all eligible NFLPA members who have signed a GLA. It does not contain any language whatsoever, expressly or impliedly, that requires the NFLPA to obtain licensing deals for the retired players or to even use good faith or best faith efforts to do so (and also the union does not owe a fiduciary duty to retired players). The reasonable interpretation of the GLA is that the retired player will get paid IF the NFLPA enters a license agreement with a third party for the use of the retired player's image.
It's not disputed that the NFLPA was acting as agent for the retired players. As such, a fact finder could (and apparently did) find a fiduciary duty that the agent owed to his client. And the fact-finder could also find that the agent breached that duty by not only not seeking deals for the client, but advising others how to avoid using the retired players so that the NFLPA's other clients could receive more.
To anyone who has ever played an EA Sports NFL game, it is pretty clear who the players are, even when they are identified by RB#34 and no picture... again, it doesnt have to be a name or a photo, as long as you can identify who the player is from all the little things. Let's use one of Rick's examples from the past... no matter how scrambled the picture was, would the be any doubt as to who QB#15, Florida Gators, 6-3, 240lbs, and 55 TDs his Sophomore year is? The same applies to Jim Brown and many other retirees!
John,
Jimmy,
Rick --
John,
Rick --
Ok all, here is the language of the "smoking gun", at least if you can believe "NFL Retired Players United", who claims this was part of the discovery in this case, I will post it and you all can make of it what you will.
That's actually shocking.
John,
Rick --
John,
http://www.nflplayers.com/user/template.aspx?fmid=181&lmid=238&pid=0&type=l#a8
Anon,
Anon 6:43,
To add on to Jimmy's last comment, I'm not a California lawyer nor have I looked at California law regarding fiduciary relationships, but something doesn't seem right to me with John's characterization of California law. Just because somebody agrees to do something on behalf of another doesn't turn it into a fiduciary relationship that imposes a fiduciary duty to serve the best interests of the other.
Forgetting the NFLPA for a second, wouldn't the retired players have a direct ROP case against EA? I agree that the email is almost irrelevant. All that matters is what EA did or did not do. Either the retired player were presented in a way that makes them identifiable or they weren't.
Alexander,
I think these insightful comments raise another interesting issue. Let's take the Super Bowl-winning 1984 San Francisco 49ers Assume EA truly "scrambled" everything related to all of the players on the team. That is, e.g., instead of using Joe Montana's face, body-type, etc., they used an image that looked nothing like him. And, let's say they changed all biographical data regarding him (different college, different weight and height, etc.) and gave him a different jersey number. But, he's still the QB of the 1984 49ers, so there's still no question that he is Joe Montana. Can Joe Montana make a colorable argument that EA is using his "identity," for purposes of a right of publicity claim? I think the answer has to be no, but I'm not sure...
Anon,
Twostep and Anon 3:59,
Rick --
Why did the NFLPA have retired players sign GLA's? No one could remember who authored the GLA, who omitted the escrow account from subsequent GLA's or where they were located/stored in the building. "Intent"? How can you address intent without admissions from NFLPA principle mgrs. exclusive of their outside counsel?
Jimmy,
Alexander,
John,
Rick --
"We agree with the holding in Wolf, supra, 107 Cal.App.4th 25, that fiduciary obligations are not necessarily created when one party entrusts valuable intellectual property to another for commercial development in exchange for the payment of compensation contingent on commercial success. The secrecy of information provided by one party to another MAY BE CONSIDERED BY THE TRIER OF FACT IN DECIDING WHETHER A FIDUCIARY RELATIONSHIP EXISTS, but it does not compel the imposition of fiduciary duties by operation of law."
John,
Jimmy,
Very first result that came up in my search --
Jimmy H/Alexander --
John,
I feel like I'm in moot court. John, I think comparing the union's relationship with retired players to that of an investment advisor with a client who pays the advisor hundreds of thousands of dollars for the purpose of advising the client in sophisticated transactions is apples and oranges. But in any event, the dissent in that 1996 case you cited (more than 10 yrs. old by the way) makes much more sense:
Whether you question the outcome of the Bear Stearns case, is sort of beside the point. The point is that there is that inquiry as to the existence of a fiduciary duty. And I think everyone would agree that the NFLPA was in a superior position to retired NFL players. So, it strikes me that the NFLPA case is an easier one, but either way, it can be determined by a jury.
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The case was decided using DC law, not CA law. How does DC law differ on the fiduciary duty issue?
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