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Tuesday, August 25, 2009
 
More Commercialization of the Student-Athlete

Sports Business Daily, citing timteblog.com, reports that the Fort Myers Miracle minor-league baseball team is holding a "What Would Tim Tebow Do?" promotion on Wednesday night during its game against the St. Lucie Mets (See Tebow: The Minor-League Baseball Gimmick). According to timteblog.com, the park is going to use Tim Tebow's name and/or indentity in the following events:
  • Free promise rings for everyone entering the stadium.
  • First pitch will be a "jump pass."
  • Team manager and gameday staff will deal with problems by asking themselves "What Would Tebow Do?"
  • Guy named "Tim Tebow" (not THAT Tim Tebow) will try to walk on some water.
  • Faith healer on premises (bonus: if a Miracle fielder makes an error during the game all fans in attendance get a ticket to the regular-season finale next weekend -- really?)
  • Plenty of jumbotron replaying of "The Promise."
  • If you're wearing college gear at the game -- presumably Florida stuff -- you could win tickets to the Florida-Arkansas game.





3 Comments:

Disturbing

Blogger Pbenn001 -- 8/25/2009 1:26 PM  


While I find most of these promotional "events" mildly humorous/entertaining, I suspect there are folks who would find a few of them "insulting" or maybe even "blasphemous".

I don't pretend to have any marketing expertise, but I would think that one precept of marketing/promotions is that you don't do things that folks might interpret in those ways.

Anonymous The Sports Curmudgeon -- 8/25/2009 3:28 PM  


It is reported today that the Miracle decided not to do the promotion after UF sent them a cease and desist letter: http://www.floridatoday.com/article/20090827/SPORTS/908270325/Tebow+s+name+removed+from+Miracle+promotion

The Miracle's director of promotions is quoted as saying that it "wasn't meant to be malicious. We're not mocking Tim Tebow. This is to show how people put others on a pedestal. He's a 22-year-old kid who happens to be a great college football player."

The issue is not that it was malicious or that they are mocking Tebow, it's about profiting off of his name and likeness.

Blogger Rick Karcher -- 8/27/2009 12:36 PM  


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