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Tuesday, February 12, 2008
Darren Rovell's "Swoosh! Inside Nike"

On CNBC right now you can watch Swoosh! Inside Nike: An Unprecedented Look Inside Nike's $16 Billion Empire, an expose by CNBC's business reporter Darren Rovell on Nike and its labor practices. About halfway in so far, it's been truly fascinating to watch, though with some disturbing images from the treatment of Nike's Southeast Asian workers.

I am sure Swoosh! will be re-played if you don't get to watch it tonight. It is definitely worth checking out and congrats to Darren and his staff for putting this project together.


I wish someone would do a programme on what happens when Nike quits working with a factory without a reason.Although Nike is a good brand name the imposition of their policies rather than change the culture approach is not only cruel but downright wrong.

It is not what nike does it is what impact it is leaving on southasian factories and their employees which is a real eye opener.

Anonymous Anonymous -- 5/11/2009 6:11 PM  

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