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Tuesday, August 25, 2009
More Commercialization of the Student-Athlete

Sports Business Daily, citing, reports that the Fort Myers Miracle minor-league baseball team is holding a "What Would Tim Tebow Do?" promotion on Wednesday night during its game against the St. Lucie Mets (See Tebow: The Minor-League Baseball Gimmick). According to, the park is going to use Tim Tebow's name and/or indentity in the following events:
  • Free promise rings for everyone entering the stadium.
  • First pitch will be a "jump pass."
  • Team manager and gameday staff will deal with problems by asking themselves "What Would Tebow Do?"
  • Guy named "Tim Tebow" (not THAT Tim Tebow) will try to walk on some water.
  • Faith healer on premises (bonus: if a Miracle fielder makes an error during the game all fans in attendance get a ticket to the regular-season finale next weekend -- really?)
  • Plenty of jumbotron replaying of "The Promise."
  • If you're wearing college gear at the game -- presumably Florida stuff -- you could win tickets to the Florida-Arkansas game.



Blogger Pbenn001 -- 8/25/2009 1:26 PM  

While I find most of these promotional "events" mildly humorous/entertaining, I suspect there are folks who would find a few of them "insulting" or maybe even "blasphemous".

I don't pretend to have any marketing expertise, but I would think that one precept of marketing/promotions is that you don't do things that folks might interpret in those ways.

Anonymous The Sports Curmudgeon -- 8/25/2009 3:28 PM  

It is reported today that the Miracle decided not to do the promotion after UF sent them a cease and desist letter:

The Miracle's director of promotions is quoted as saying that it "wasn't meant to be malicious. We're not mocking Tim Tebow. This is to show how people put others on a pedestal. He's a 22-year-old kid who happens to be a great college football player."

The issue is not that it was malicious or that they are mocking Tebow, it's about profiting off of his name and likeness.

Blogger Rick Karcher -- 8/27/2009 12:36 PM  

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